Neil Waller
Opinion
31 January 2019
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Money is being poured into influencer marketing, often without a proper understanding of the channel. Whalar’s Neil Waller explains how influencer marketing can make advertising more personable, culturally relevant and more effective. Nearly two-thirds (65%) of advertisers plan to increase their influencer marketing spend this year, according to a recent survey by the World Federation of Advertisers. Yet despite this growth, confusion remains over how influencer marketing should be done to be most effective. Beyond the numbers
